Can you take a look at our website?

Strategic Website Reviews

I enjoy carrying out detailed independent reviews of websites for freelance professionals, authors, small businesses, community groups, charities and nonprofits.

I start by chatting with you face-to-face, by phone, or email about objectives, and particular concerns you have.

My reviews are goal-driven and action-oriented. They include a video walk-through, user experience evaluation and performance audit.

I measure how a website is performing against key objectives and recommend specific action points to improve visitor traffic, engagement, and retention, and to optimize conversion rates.

Some clients use my review as a guide to make changes themselves or as a brief to take back to their own designer / developer, while others contract me to redesign their website or develop their content strategy.

the changes I have made has given a huge increase in orders. Ruth is actually turning business away - we both can't believe it! Thanks again for your advice it has been invaluable.

Mark, Small Business Owner.

Can you make our website work harder for us?

Website Redesign

I almost certainly can. If you're dissatisfied with your existing website, the chances are that the user experience is poor and the design isn't focused on helping visitors to take action towards specific goals.

My website designs are driven by web psychology, not graphic design. That's not to say they don't look good (they do). However, if you're looking for someone primarily to realize your aesthetic vision for a new design then you need a web design shop. My focus is primarily on helping visitors to take action.

It's not all about psychology though. Technology changes fast and so do people's relationship with the Internet. That means any website over about 3 years old will benefit from a redesign. If your website is unreadable on a mobile phone, for example, you're probably missing out on 50% of your potential visitors.

Can you help us create valuable content for our website?

Content strategy

Yes I can show you some simple strategies to create effective content. However, if you're looking for someone to write "killer headlines" and sales copy, you probably need to engage a copy writer. What I like is to help people elevate their website over time into a really useful authority site using valuable content and rich media, such as audio and video. I can guide you through all the steps you need to take.

Can you be certain what will work on our website?

User testing

With over 20 years experience of studying how people interact on the Internet I have a pretty good idea what works and what doesn't. But the only way to be certain is to test with real users. Try out the new, and compare with the old. See what the data tells us. It's part of the scientific approach to web design, and I've got plenty of experience of designing and analyzing these kinds of studies.


An effective business website is 80% psychology

For researchers, academics, therapists, and authors as well as service businesses and community website owners.

I help people like you achieve their objectives and make more impact by optimizing their website to reach out to their audience, deliver rich content, grow their community, and increase their conversion rate.

Let's get in touch ►