Computer-mediated communication (CMC) is sometimes heralded for its power to break down social boundaries and to liberate individuals from social influence, group pressure, and status and power differentials that characterize much face-to-face interaction. This paper reviews research conducted within the framework of the social identity model of deindividuation effects demonstrating that this is not always the case. When communicators share a common social identity, they appear to be more susceptible to group influence, social attraction, stereotyping, gender typing, and discrimination in anonymous CMC. Although CMC gives us the opportunity to traverse social boundaries, paradoxically, it can also afford these boundaries greater power, especially when they define self- and group identity.
- SIDE-VIEW: A social identity account of computer-supported collaborative learning
- Deindividuation and group polarization in computer-mediated communication
- Knowing me, knowing you: Anonymity effects on social identity processes within groups
- Intergroup differentiation in computer-mediated communication: Effects of depersonalization
- Computer-mediated communication as a channel for social resistance: The strategic side of SIDE
- Panacea or panopticon? The hidden power in computer-mediated communication
- Visibility and anonymity effects on attraction and group cohesiveness
- Rationalist assumptions in cross-media comparisons of computer-mediated communication
- Investigating personal constructs of emotions
- Social presence in distributed group environments: The role of social identity
About Dr. Martin Lea
I'm interested in understanding how people communicate, relate and behave on the Internet, social media, and the Web. I do independent research, write and publish, and have contributed to over 20 books. I provide training and resources to help people build their digital resilience, and website design and hosting for researchers and authors.