Computer-mediated communication (CMC) is sometimes heralded for its power to break down social boundaries and to liberate individuals from social influence, group pressure, and status and power differentials that characterize much face-to-face interaction. This paper reviews research conducted within the framework of the social identity model of deindividuation effects demonstrating that this is not always the case. When communicators share a common social identity, they appear to be more susceptible to group influence, social attraction, stereotyping, gender typing, and discrimination in anonymous CMC. Although CMC gives us the opportunity to traverse social boundaries, paradoxically, it can also afford these boundaries greater power, especially when they define self- and group identity.
- SIDE-VIEW: A social identity account of computer-supported collaborative learning
- Panacea or panopticon? The hidden power in computer-mediated communication
- Visibility and anonymity effects on attraction and group cohesiveness
- Rationalist assumptions in cross-media comparisons of computer-mediated communication
- Investigating personal constructs of emotions
- Social presence in distributed group environments: The role of social identity
- SIDE-VIEW: An interactive web environment to support group collaborative learning
- SIDE-VIEW: Evaluation of a prototype system to develop team players and improve productivity in Internet collaborative learning groups
- When are net effects gross products? The power of influence and the influence of power in computer-mediated communication
- The formation of group norms in computer-mediated communication
About Dr. Martin Lea
I'm interested in understanding how people communicate, relate and behave on the Internet, social media, and the Web. You can find full-texts of my publications here, including contributions to over 20 books. If you're looking for my website design and hosting services for researchers, authors, educators, and therapists, go here.