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Computer-mediated communication as a channel for social resistance: The strategic side of SIDE

Spears, R., Lea, M., Corneliussen, R. A., Postmes, T., & Ter Haar, W. (2002). Computer-mediated communication as a channel for social resistance: The strategic side of SIDE. Small Group Research 33, (5), 55-574. (Special Issue on ‘European views of computer-mediated communication’).

Filed Under: Gender and Power, Journal Articles, Social Identity Model of Deindividuation Effects (SIDE)

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In two studies, the authors tested predictions derived from the social identity model of deindividuation effects (SIDE) concerning the potential of computer-mediated communication (CMC) to serve as a means to resist powerful out-groups.

Earlier research using the SIDE model indicates that the anonymity of virtual groups can accentuate the lower differentials associated with salient social identities: a cogntive effect. The present research builds on the strategic component of the SIDE model to show that CMC can alos provide a channel of social support fostering resistance.

In Study 1, students were more likely to express opinions normative for their group but punishable by the out-group (faculty) when CDC was available, independent of mutual anonymity.

In Study 2, the authors directly manipulated the proposed mediator, social support within CMC, and showed increased willingness to express normative attitudes against out-group interests as a function of support.

These studies reveal the importance of CMC as a medium for communicating and coordinating the social support central to collective action

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Last updated on April 29, 2016 by Martin Lea


Further Reading

  • Panacea or panopticon? The hidden power in computer-mediated communication
  • When are net effects gross products? The power of influence and the influence of power in computer-mediated communication
  • Power and gender in computer-mediated communication: A SIDE look

Martin Lea

About Martin Lea

I'm interested in understanding how people communicate, relate and behave on the Internet, social media, and the Web. I do independent research, write and publish, and have contributed to over 20 books. I provide training, resources and services to help people build digital resilience and optimise their Internet communication. My latest project Adoption Social Media Info explores how social media use is reshaping the lives of adoptive families.

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