Two studies examined intergroup discussions via computer-mediated communication systems. It was hypothesized that depersonalization, in comparison with individuated interaction, would increase the tendency for intergroup differentiation in attitudes and stereotypes. In Study 1, 24 groups communicated internationally over the Internet in a longitudinal design. Interacting groups, based in 2 different countries, were individuated versus partially unidentifiable, and thus depersonalized. Results indicate that depersonalized groups diverge, or bipolarize, when compared with individuated groups. A follow-up study demonstrated that under depersonalized conditions, individual differences are less salient, whereas group memberships are more salient. In addition, stereotypes were more salient in depersonalized conditions. Results support predictions derived from the social identity model of deindividuation effects.
- SIDE-VIEW: A social identity account of computer-supported collaborative learning
- Knowing me, knowing you: Anonymity effects on social identity processes within groups
- Computer-mediated communication as a channel for social resistance: The strategic side of SIDE
- Panacea or panopticon? The hidden power in computer-mediated communication
- Breaching or building social barriers? SIDE effects of computer-mediated communication
- Visibility and anonymity effects on attraction and group cohesiveness
- Rationalist assumptions in cross-media comparisons of computer-mediated communication
- Investigating personal constructs of emotions
- Social presence in distributed group environments: The role of social identity
- SIDE-VIEW: An interactive web environment to support group collaborative learning
About Dr. Martin Lea
I'm interested in understanding how people communicate, relate and behave on the Internet, social media, and the Web. You can find full-texts of my publications here, including contributions to over 20 books. If you're looking for my website design and hosting services for researchers, authors, educators, and therapists, go here.