The formation of group norms in computer-mediated communication (CMC) was examined among students who used email as part of a course. A network analysis of group structures revealed that (a) content and form of communication is normative, group norms defining communication patterns within groups, (b) conformity to group norms increases over time, (c) communication outside the group is governed by different social norms. Results show that norms prescribing a particular use of technology are socially constructed over time at the level of locally defined groups and also show that the influence of these norms is limited to the boundaries of the group. It is concluded that the process of social construction is restrained by social identities that become salient over the course of interaction via CMC. These findings complement experimental evidence that stresses the importance of normative influence in CMC.
- SIDE-VIEW: A social identity account of computer-supported collaborative learning
- Deindividuation and group polarization in computer-mediated communication
- Knowing me, knowing you: Anonymity effects on social identity processes within groups
- Intergroup differentiation in computer-mediated communication: Effects of depersonalization
- Computer-mediated communication as a channel for social resistance: The strategic side of SIDE
- Panacea or panopticon? The hidden power in computer-mediated communication
- Breaching or building social barriers? SIDE effects of computer-mediated communication
- Visibility and anonymity effects on attraction and group cohesiveness
- Rationalist assumptions in cross-media comparisons of computer-mediated communication
- Investigating personal constructs of emotions
About Dr. Martin Lea
I'm interested in understanding how people communicate, relate and behave on the Internet, social media, and the Web. I do independent research, write and publish, and have contributed to over 20 books. I provide training and resources to help people build their digital resilience, and website design and hosting for researchers and authors.